Project Pages

designing tone to reach the right audience

Hired by public relations firm Wolf Craft, Suzanne wrote a half dozen project pages for their client, the furniture design firm two, as part of a website revamp.

Her task was to shine a light on two’s expertise and to forge a brand voice that would appeal to their intended audience—likeminded architecture and interior design firms. From descriptive narratives to titles, the tone had to be savvy, hip, creative, and decidedly not corporate.

For a sampling, read Suzanne’s descriptions of her favorite two projects: Twitch L.A. and L’Oréal’s West Coast headquarters.