Brand Naming

the art of telling a one-word story

A good name is surprising and inevitable. It looks good in a phrase and lands memorably on the ear. It acts like a door that opens. On the other side is the story of a company.

A poet and word nerd, Suzanne is in her element when naming. She loves grazing dictionaries and glossaries, weighing the potent nuances of words—from sound and diction to metaphor and association—and curating long lists of contenders.

Suzanne has developed names for products, product lines, and companies in the areas of biotech, healthcare, real estate, engineering and architecture, housewares, and employment. 

Reach out to Suzanne to find out more about her work as a namer.